GiZ Rwanda’s SME E-commerce Initiative
Help 150 SMEs increase both online and offline sales
Challenge :
Help 150 SMEs increase both online and offline sales via the RwandaMart platform.
Our Approach :
Vellic designed a targeted marketing strategy to highlight the unique value of each SME. This involved creating web documentaries, success stories, and digital campaigns across social media, bringing visibility to local businesses and encouraging community support.
Results :
1. 200+ SMEs Increased Sales
A multi-channel strategy drove online engagement and offline traffic.
2. Brand Awareness Boost
Strategic storytelling raised awareness, with thousands engaging with the platform.
3. Strengthened Community Engagement
By spotlighting local success stories, we fostered a sense of community and trust in the marketplace.
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